Moya Dacey ’04 ’09MBA is the product marketing manager for EA’s Madden NFL franchise. She discusses her experience with working in the field of video game marketing from preproduction to post release.
Transcript
>> My name is Moya Dacey and I work at EA Sports on the North America product marketing for Madden NFL. Sure, daily basis, I don't normally have a consistent daily routine, but it varies based on the time of year. So right now we're in the planning phase for our next product that's coming out. So it's a lot of presentations, kind of planning decks that we're working on, and then once we get to the real pre-watch phase where we have campaign set, it's more executing with retail and how we're going to be promoting the game at stores with preorders and then once we hit post-launch, that timeframe from post-launch through holiday, it's really just about in-market activations, retailer discounts, but it really depends upon the time of year is whether I'm in planning, pre-launch, post-launch, or holiday, it's all different. Hours, since we're a west coast-based company, our main headquarters are in San Francisco, Redwood City. So really it's typically about 10:00 to 6:00 is about what we work. I normally come in around 8:30 or 9:00 and work until 6:00. If I have an appointment or if I have somebody coming to the house, I can work from home, but if not-- It's not encouraged, I guess, to work from home, but it is allowed. I travel. It depends upon the time of year, again, but for example, the past couple of months, I've been traveling almost every other week and most of it is to the west coast.
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